Empowering Women to Succeed in the Business of Sports
For more than 25 years, WISE has helped women in sports business excel in their careers. Looking ahead, we plan to provide even more — tools, resources and training for women to not only succeed in the industry, but to lead it. Our five-year action plan to ground, grow, produce and sustain is guided by our strong desire to ensure all female sports business professionals have the opportunity and support to reach their full potential.
Our Vision
To be the preeminent leadership development organization for women in the business of sports.
Our Promise
WISE will expand women’s view of the sports industry. We will provide members access to quality resources, services and a shared community so they can confidently define and navigate their career paths.
Our Values
RELEVANCE
Committed to exploring new and innovative approaches to delivering content; addressing what matters most to members.
ACCOUNTABILITY
We will be a credible voice for women, anchored by facts and solution oriented.
INCLUSIVITY
We will be respectful and collaborative and ensure all members feel a sense of belonging.
Strategic Direction
Inspire and Support Women’s Entry and Advancement in the Sports Industry
Deepen women’s understanding of the roles, opportunities and skills needed to succeed. It is vitally important that we provide the tools, resources and testimonials to help women confidently navigate their professional careers and advocate for themselves.
Lead Industry-wide Research and Conversation on Workplace Challenges and Opportunities
Effect positive cultural change with fact-based evidence demonstrating the value of gender diversity and offer actionable solutions to attracting and advancing women and women of color.
Elevate Organization Reputation to Drive Member Recruitment, Program Enrollment and Partner Engagement
WISE contributions recognized and impact felt throughout the industry. The organization is viewed as the go-to for women’s leadership development — advancing leaders to the executive level.
Build a High-Performing Organization at All Levels of Engagement
Train and recruit best-in-class volunteer and professional leadership staff aligned around common goals.
Ensure Financial Stability and Viability
Maintain internal financial controls to ensure integrity and safeguards, giving confidence to current and potential members, partners and donors.